About SMM


Sara R. Fisher, Co-Founder, was a marketer before she became a mom. A graduate of the Medill Integrated Marketing Communications program, Sara has managed integrated marketing communications campaigns for internet companies, sports teams and Fortune 500 companies. In her time at the world’s largest independent public relations firm, Edelman, Sara ran international and cross-functional marketing programs for United Airlines, Toys “R” Us and Johnson & Johnson.

But when she became a mom, she found her voice, and started her funny and popular mom blog, Self-Made Mom, which told her tales of trying to balance work and motherhood. After leaving the corporate world to focus on her children (yes, she did the “mommy track,”), Sara’s blog changed focus to parenting in Chicago and she started writing for Chicago Parent magazine, where she’s been a contributing writer for the past five years.

While scouting out what’s hip for the mom, baby and preschooler set in the city, she was able to marry her love of writing with marketing to her mom friends. It was a match made in heaven and 2 Moms Media was born. Sara has a passion for helping brands find their purpose and connect with the right moms.

In her non-existent spare time, Sara can be found in the carpool line, at a toddler basketball class or aimlessly strolling the aisles of Target pushing the bus cart. She tweets at @selfmademom.